By keeping this information visible, Virgin made it easy for users to constantly see and edit their choices instead of relying on them to recall the information themselves. Unfortunately, since merging with Alaska Air, their approach to UI has become decidedly more cluttered.īack to what made Virgin America’s site great though: Throughout the entire process of booking, the user was reminded of their selection by a bar at the top of the screen showing their current choices. Much like a dishwasher relieves us of having to scrub the dishes, Virgin America’s site stripped back its interface to draw attention to the most important question: “Where would you like to go?” By removing all the surrounding content, the user could immediately start the booking process.Īnd yes, the site might now look a little dated, but it deserves its place on this list as something of a trailblazer in user-centered interface design. When it comes to helping users complete the process of booking a flight, Virgin America was one of the first – if not the first-to put the user’s interests front and center. With little touches like estimated read time and the ability to highlight and respond directly to specific pieces of articles, Medium truly provides users with an amazing and effortless editorial experience. When users click on the “Write a Story” link, they are presented with an almost empty white page, removing clutter and simply providing a clean space to focus on writing.Īrticles are set up in a one-column format, making content easy to digest. Once a user is logged in, a box appears at the top of the article list with the text “Write here”, enabling and encouraging everyone to get writing quickly. With minimal use of color, generous line spacing, and a well-chosen combination of typography, this website gets everything right. Medium, an online reading and publishing platform, is just as gorgeous as it is functional. So let’s check out a few examples of where I think companies have gotten their website UI design spot on. Satisfaction: Does the user enjoy interacting with the design?Īnd on top of those standards, a great UI should also reflect the personality of the brand in order to stand out from the competition and provide users with a delightful experience.Errors: What steps does the interface take to lessen the chance of user error, and how do they let the users correct an error?.
#Ui design blue how to
Memorability: After leaving a website, how likely will the user be able to remember how to use it the next time they visit?.Efficiency: Does the interface allow the user to complete tasks in a timely manner?.Learnability: Can the user complete their tasks with little difficulty?.Nielsen defines Usability through the following five characteristics learnability, efficiency, memorability, errors, and satisfaction. Personally, I always refer back to the usability characteristics defined by the research company Nielsen Norman Group. But is there anything more objective? More formalized? How do you know if the website UI design is good? So, if you’re wondering how to evaluate whether a user interface is good- or even great -how do you decide? I mean, you can determine whether you find a user interface visually appealing, and you can of course use the interface to ascertain whether it’s an intuitive, straightforward experience. Select an example from the clickable menu to jump straight to it, or simply read on. In this article, I’ll tackle the question of what makes a good user interface-with a bit of help from the Nielsen Norman Group-before diving into eight examples of great website UI design and an explanation of my choice. The best UI websites will please the user by facilitating the frictionless achievement of the task at hand-and also please them aesthetically and experientially.Īnd that could mean any number of things: a slick, original animated interaction that intuitively draws the user’s attention to a certain element, or an uncluttered, clean design and clever use of white space that imbues the user with a sense of calm, for example. Truly great UI designers achieve this and more. Fundamentally, a good website UI design enables users to complete the task that they came to the website to do with ease and without confusion. At least, I hope that hasn’t just been my experience. We’ve all encountered websites and applications that make us want to throw our devices across the room in frustration.
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